BANCOLOMBIA AUDIOBRANDING
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AUDIOBRANDING

multinational banking group

ORIGINAL MUSIC, SONIC BRANDING, AUDIO LOGO

audio logo, brand music, adverts, concept, consulting

BANCOLOMBIA GROUP

produced by VASAVA

ABOUT THE PROJECT

Bancolombia Group, one of the principal banking institutions in Latin America, were looking to restructure the branding of their entire group from top to bottom, as they had spread internationally and had evolved into a massive set of mini brands and sub-banks and it was time for a clean up and refocus. Design studio VASAVA was brought in and worked for two years on the new brand identity, from the new logo and graphical identity, the webdesign and apps to interiors of the branches, merchandising products, audiovisual content and more.

We were brought in as audio consultants and composers to create the audiologo and main musical theme, and apply it to a range of videos and touchpoints for the launch in April 2021, including the TV campaign, explainer videos and more. We also created a complete pack of audio assets for use across the brands output over the next years, from telephone lines and apps to event sponsor media and more.

ABOUT THE MUSIC

The audio branding was designed to underline all the fantastic work that VASAVA did to create a positive, future looking, friendly and optimistic image for the bank and it's sub-brands across the region. It had to reflect both the past, present and future of the group and they wanted to rise above Colombia-specific cues to talk to all it's customers.

While we decided early on it should have a modern sound, we were also searching for a common cultural thread amongst the musical traditions of the region. The marimba seemed like a great choice as it is not only richly connected to the folkloric music of region but used widely across the world in modern sound design applications such as smartphones and apps as well as pop music worldwide.

The audiologo itself is five simple notes and a positive chord progression, that is the basis for the main melody of the brand music. We wanted it to be upbeat, positive and energetic, while also being flexible when applied to classical or tradition idioms for the wide number of uses they put their music to in their audiovisual output.

BCNSOUND MANIFESTO

BCNSOUND MANIFESTO

A short piece about motivations and meaning in our work here at Bcnsound

BANCOLOMBIA AUDIOBRANDING

BANCOLOMBIA AUDIOBRANDING

complete audio branding for Bancolombia Group in collaboration with VASAVA

"WAR OF LIKES"

"WAR OF LIKES"

Pop songs and a larger-than-life score for this crazy Mexican feature comedy by Maria Ripoll

"ISAAC"

"ISAAC"

Original score for the feature directorial debut of seasoned film producers David Matamoros and Angeles Fernandez

"LIVE TWICE, LOVE ONCE"

"LIVE TWICE, LOVE ONCE"

Working on the soundtrack for this feature film from Maria Ripoll, in collaboration with composer Arnau Bataller

"TAKE THE BALL PASS THE BALL"

"TAKE THE BALL PASS THE BALL"

Soundtrack for the feature-length documentary about Pep Guardiola's Barça FC

BLANC FESTIVAL CREDITS

BLANC FESTIVAL CREDITS

dark and electric track for the Blanc design festival credits video

"SO MUCH TIME" (SO VIEL ZEIT)

"SO MUCH TIME" (SO VIEL ZEIT)

contributing to score for this german feature film about ageing rockers putting a long-forgotten band back together

REEBOK VS HUNTSMAN

REEBOK VS HUNTSMAN

Music for this piece about Reebok's new fabric Flexweave. Made into a bespoke suit by a Saville Row tailor in London

"CONTACT"

"CONTACT"

A strange and hypnotic animated tale by Alessandro Novelli, with sonic textures created from voices and thunderstorms

CHRISTO LEFROY BROOKS

CHRISTO LEFROY BROOKS

song writing, composing and production for this London poet, who poured a lifetime of experiences into his words

"LIGHTS"

"LIGHTS"

music and sound design for another beautiful animated short by Alessandro Novelli. A story as simple as it is powerful.

ADIDAS RUN TO RISE - BARCELONA

ADIDAS RUN TO RISE - BARCELONA

Video piece about early morning runners and the city before it awakes. With little cameos by Messi and Jordi Alba.

ARNETTE - BACK TO ORIGINS

ARNETTE - BACK TO ORIGINS

a homage to those surfers who invented skating, by working out how to surf on land

"DON'T BLAME KARMA..."

"DON'T BLAME KARMA..."

...for being an idiot. Pop songs and score for this feature film by Maria Ripoll, with Veronica Echegui and Alex Garcia

"THE GUARDIAN"

"THE GUARDIAN"

atonal cello score for this award winning animation from N9ve, in collaboration with extraordinary baroque cellist Sasha Agranov

"IT'S NOW OR NEVER"

"IT'S NOW OR NEVER"

Feature film score for this romantic comedy by Maria Ripoll, with hit actors Dani Rovira and Maria Valverde and an all star cast

SERIAL CUT - SONOS MAKING OF

SERIAL CUT - SONOS MAKING OF

Soundtrack for this behind the scenes production for Sonos speakers, by creative studio Serial Cut in Madrid

"WE POP UP: THE DOCUMENTARY"

"WE POP UP: THE DOCUMENTARY"

Documentary about six advertising creatives who reimagine their masters work placement program as a worldwide pop up agency

INES SALPICO

INES SALPICO

Recording and mixing a strange and wonderful album with Ines Salpico. Hard to describe, hard to forget.

"TRACES OF SANDALWOOD"

"TRACES OF SANDALWOOD"

Original film score for this feature film by acclaimed director Maria Ripoll, that won best film at Premi Gaudí 2015.

OFFF FESTIVAL 2014 TEASER

OFFF FESTIVAL 2014 TEASER

cut and paste sound design for this OFFF teaser, featuring the amazing voice of Zak

"SUNSTONE" (OFFF14 OPEN TITLES)

"SUNSTONE" (OFFF14 OPEN TITLES)

Piano music and sound design for this visually poetic short about the highs and lows of love

BAKERIST - THE LINE I'M WALKING

BAKERIST - THE LINE I'M WALKING

melancholic, minimal track produced for solo artist Bakerist

LA MANERA DE HACER

LA MANERA DE HACER

an introspective piano study for this intimate craft piece commissioned by clothing giant Inditex

JORDI LABANDA / LOUIS VUITTON

JORDI LABANDA / LOUIS VUITTON

Jordi Labanda has directed a series of videos to launch Vuitton e-commerce portals worldwide

RAVID AND ROSALIA

RAVID AND ROSALIA

Recording an unplugged collaboration between hang master Ravid Goldschmidt and Rosalia

DANIEL LANÇA

DANIEL LANÇA

Daniel Lança and the Barcelona Street Orkestra record their new EP at Bcnsound

OFFF 2013 OPENROOM BUMPERS

OFFF 2013 OPENROOM BUMPERS

providing music, sound design and the voice for a lovable but rude gnome who lost his hat at the OFFF festival

BORNE CULTURAL CENTRE

BORNE CULTURAL CENTRE

music for a video about the new cultural centre opened in the old Borne market, Barcelona

OFFF FESTIVAL 2013 TEASER

OFFF FESTIVAL 2013 TEASER

sound design for this conceptual advert for OFFF Barcelona design festival 2013

LOGO DESIGNS BY MUCHO

LOGO DESIGNS BY MUCHO

Providing simple music for Mucho design studio's logo showcase video

SOMETHING'S COMING

SOMETHING'S COMING

electro funk tune for the times jammed out on our wurlitzer EP...

OFFF ATELIER ADVERT

OFFF ATELIER ADVERT

Music and sound design for the promo for OFFF's post-grad design course, Atelier

INFECTION

INFECTION

Slow digital glitch track made from classical samples I recorded in London

SELVA DE MAR PROMO

SELVA DE MAR PROMO

Album teaser mix and sound design for this percussion and cello improvisation group

SHORTCUT THERAPY

SHORTCUT THERAPY

Dark, underground electronic music project with Giorgio Mugnai

"NO BOUNDARY"

"NO BOUNDARY"

A musical documentary filmed in Spain and Morocco about our sense of identity

"CLOCKED"

"CLOCKED"

Soundtrack for a dark and gritty urban short set in inner-city London

LA NIT DELS MUSEUS

LA NIT DELS MUSEUS

Sound collage on the ad for Barcelona's late night museum visits

"LAZARUS TAXON"

"LAZARUS TAXON"

Original music for this apocalyptic short film by Denis Rovira

"THE WEEKENDER"

"THE WEEKENDER"

Soundtrack for this dark and menacing short film about a hostage pleading for his life

BACH HUMBUG

BACH HUMBUG

A little gift for my father

WALTER ALASIA

WALTER ALASIA

Mixing manual electronic music from this unusual artist

RED BULL BARCELONA

RED BULL BARCELONA

Electro track used in an internet promo about the Red Bull Music Academy Barcelona

DANSA

DANSA

TV advert promoting a year of dance season tickets in Barcelona

ODD TOOT - MENTAL MONEY

ODD TOOT - MENTAL MONEY

Second album of electronic jazz randomness on Hyrodgen Dukebox Records

ODD TOOT - BAMPOT

ODD TOOT - BAMPOT

My first album - sample crazy, jazz influenced drum & bass project